Explain how computer technology has enhanced telephone ...

[brutforce]

Explain how computer technology has enhanced telephone interviewing.

Question 2

The Internet has surpassed television as the largest market for advertising.
 
 Indicate whether the statement is true or false

[blakeserpa]

Answer to Question 1

Probably the biggest impact of technology on telephone interviewing include computer-assisted telephone interviewing (CATI) and computerized voice-activated telephone interviewing. CATI technology allows answers to telephone interviews to be entered directly into a computer for processing. Monitors display the questionnaires, one question at a time, along with precoded possible responses to each question. The interviewer reads each question as it appears on the screen. When the respondent answers, the interviewer enters the response directly into the computer. Technological advances have combined computerized telephone dialing and voice-activated computer messages to allow researchers to conduct telephone interviews without human interviewers.

Answer to Question 2

T