Author Question: Which of the following is not a characteristic of direct mail? a. prohibits targeting c. offers ... (Read 75 times)

storky111

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Which of the following is not a characteristic of direct mail?
 a. prohibits targeting c. offers control over content
  b. provides control over creativity d. None of the above.

Question 2

Social media provide the means to obtain information instantly about a given brand, product category, and firm.
 
 Indicate whether the statement is true or false



sierrahalpin

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Answer to Question 1

A
Direct mail allows a very specific targeting of individuals based on the situation.

Answer to Question 2

T



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