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Author Question: Which of the following is not a characteristic of direct mail? a. prohibits targeting c. offers ... (Read 24 times)

storky111

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on: Jun 29, 2018
Which of the following is not a characteristic of direct mail?
 a. prohibits targeting c. offers control over content
  b. provides control over creativity d. None of the above.

Question 2

Social media provide the means to obtain information instantly about a given brand, product category, and firm.
 
 Indicate whether the statement is true or false


sierrahalpin

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Reply #1 on: Jun 29, 2018
Answer to Question 1

A
Direct mail allows a very specific targeting of individuals based on the situation.

Answer to Question 2

T


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