Author Question: Suppose that a mail survey is sent to 220 people and 20 surveys are returned because they were ... (Read 77 times)

WWatsford · **on:** Jun 29, 2018

Suppose that a mail survey is sent to 220 people and 20 surveys are returned because they were mailed to the wrong address. If completed surveys are received from 60 people, the response rate for this study was _____.
a. 27.3 percent
b. 30 percent
c. 40 percent
d. 55.6 percent

Question 2

All of the following are underlying reasons for the increased use of multivariate analysis techniques except
a. expanding global usage of marketing research
b. marketing problems are rarely completely described by one or two variables
c. dramatic increase in computer speed and advances in software packages
d. improved understanding of statistical concepts among marketing researchers

succesfull · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

B

Answer to Question 2

A
Although more marketing research is used globally, it is not an underlying reason for increased usage of multivariate techniques.