Author Question: You are designing a research study and are determining the appropriate statistical technique to use. ... (Read 49 times)

leo leo · **on:** Jun 29, 2018

You are designing a research study and are determining the appropriate statistical technique to use. List the factors you should consider when choosing the appropriate statistical technique.

Question 2

Identify some of the deliverables related to public relations.

peter · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

Making the correct choice can be determined by considering the following points:
(1) The type of question to be addressed
(2) The number of variables involved
(3) The level of scale measurement involved in each variable

Answer to Question 2

Public relations potential deliverables include building firm brand and consumer relationships, increasing positive public opinion, and creating pre-advertising product launch buzz.