Author Question: Which of the following offers a great deal of information about itself for public consumption? a. ... (Read 66 times)

appyboo · **on:** Jun 29, 2018

Which of the following offers a great deal of information about itself for public consumption?
a. event marketing c. annual report
b. sponsorship marketing d. press release

Question 2

For an exporter to use the _____ approach, the product has to be unique, and some segments of the market must be willing to pay the high price.
a. extinction pricing
b. skimming
c. penetration pricing
d. market pricing

Kjones0604 · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

C
The annual report is the place to go for information on the company. It includes the vision statement, terms of sales, corporate philosophy, and tax information, among other things.

Answer to Question 2

B