Author Question: Which of the following refers to cooperation strategy between companies to jointly pursue a common ... (Read 33 times)

09madisonrousseau09

  • Hero Member
  • *****
  • Posts: 559
Which of the following refers to cooperation strategy between companies to jointly pursue a common goal?
 a. corporate communication c. strategic partnerships
  b. corporate advertising d. marketing partnerships

Question 2

What are the reasons for a firm's nonparticipation in trade fairs?



mceravolo

  • Sr. Member
  • ****
  • Posts: 349
Answer to Question 1

C
Definition of strategic partnerships

Answer to Question 2

The following are among the reasons cited for a firm's nonparticipation in trade fairs:
1 . High costs - These can be avoided by participating in events sponsored by the U.S. Department of Commerce or exhibiting at U.S. trade centers or export development offices. An exporter can also lower costs by sharing expenses with distributors or representatives. Further, the costs of closing a sale through trade shows are estimated to be much lower than for a sale closed through personal representation.
2 . Difficulty in choosing the appropriate trade fairs for participation - This is a critical decision. Because of scarce resources, many firms rely on suggestions from their foreign distributors on which fairs to attend and what specifically to exhibit.
3 . For larger exporters with multiple divisions, the problem of coordination - Several divisions may be required to participate in the same fair under the company banner. Similarly, coordination is required with distributors and agents if joint participation is desired, which requires joint planning.



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question


 

Did you know?

There are more sensory neurons in the tongue than in any other part of the body.

Did you know?

You should not take more than 1,000 mg of vitamin E per day. Doses above this amount increase the risk of bleeding problems that can lead to a stroke.

Did you know?

The familiar sounds of your heart are made by the heart's valves as they open and close.

Did you know?

To maintain good kidney function, you should drink at least 3 quarts of water daily. Water dilutes urine and helps prevent concentrations of salts and minerals that can lead to kidney stone formation. Chronic dehydration is a major contributor to the development of kidney stones.

Did you know?

Eating food that has been cooked with poppy seeds may cause you to fail a drug screening test, because the seeds contain enough opiate alkaloids to register as a positive.

For a complete list of videos, visit our video library