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Author Question: The Nokia Sugar Bowl is an example of which of the following? a. corporate advertising c. corporate ... (Read 31 times)

HudsonKB16

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on: Jun 29, 2018
The Nokia Sugar Bowl is an example of which of the following?
 a. corporate advertising c. corporate communications
  b. sponsorship d. buzz marketing

Question 2

Which of the following is true about cause-related marketing?
 a. It is developed mainly as a response to a crisis.
  b. It is developed to increase the firm's profits.
  c. It is developed as a social vision and a long-term social policy.
  d. It is developed mostly as a piecemeal effort to generate publicity.


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bigsis44

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Reply #1 on: Jun 29, 2018
Answer to Question 1

B
Nokia is a named sponsor for the Sugar Bowl.

Answer to Question 2

C


HudsonKB16

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  • Posts: 535
Reply 2 on: Jun 29, 2018
Thanks for the timely response, appreciate it

FergA

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Reply 3 on: Yesterday
Gracias!

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