Author Question: If a campaign cannot manage to initiate and maintain the appropriate buzz, which of the following ... (Read 11 times)

Anajune7 · **on:** Jun 29, 2018

If a campaign cannot manage to initiate and maintain the appropriate buzz, which of the following should be expected to happen?
a. degeneration of market's perception of brand c. degeneration of market share
b. degeneration of market's interest d. degeneration of sales

Question 2

An appearance at a trade show produces goodwill and allows for periodic cultivation of contacts.

Indicate whether the statement is true or false

adammoses97 · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

A
As the opening quote notes, Everything secret degenerates.. Thus, if a campaign does not have appropriate buzz, the degeneration process is expected to begin.

Answer to Question 2

T