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Author Question: When a data set is bimodal, a median split of the data will lead to error. Indicate whether the ... (Read 112 times)

sc00by25

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on: Jun 29, 2018
When a data set is bimodal, a median split of the data will lead to error.
 
 Indicate whether the statement is true or false

Question 2

Which of the following is the number of households in the market (usually reported as the entire U.S. market) that have at least one television set?
 a. television market c. television share
  b. television target d. television households


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macmac

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Reply #1 on: Jun 29, 2018
Answer to Question 1

F
This approach is best applied only when the data do indeed exhibit bimodal characteristics. When a data set is unimodal, a median split of the data will lead to error.

Answer to Question 2

D
Definition of television households


sc00by25

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Reply #2 on: Jun 29, 2018
Correct answers!


macmac

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Reply #3 on: Jun 29, 2018
Great! Please up vote :D


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