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Author Question: Which of the following are used extensively as a measure of the level of gross audience delivery of ... (Read 13 times)

sabina

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on: Jun 29, 2018
Which of the following are used extensively as a measure of the level of gross audience delivery of a given individual marketing communications element or an entire campaign?
 a. reach and span c. reach and frequency
  b. span and frequency d. span and popularity

Question 2

Which category of products generally show the highest amount of sensitivity toward differences in national tastes and habits?
 a. Industrial goods
  b. Consumer nondurables
  c. Business products
  d. Consumer durables


frre432

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Reply #1 on: Jun 29, 2018
Answer to Question 1

C
Reach and frequency are fairly universal in their application to all of mass media.

Answer to Question 2

B


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