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Author Question: _____ coding involves numeric 0 or 1 coding where each number represents an alternative response ... (Read 88 times)

codyclark

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on: Jun 29, 2018
_____ coding involves numeric 0 or 1 coding where each number represents an alternative response such as female or male..
 Fill in the blank(s) with correct word

Question 2

A percentage related to the amount of the audience who were exposed to the media vehicle is which of the following?
 a. frequency c. span
  b. reach d. popularity


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Awesome

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Reply #1 on: Jun 29, 2018
Answer to Question 1

Dummy

Answer to Question 2

B
Definition of reach


codyclark

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Reply 2 on: Jun 29, 2018
Gracias!

laurnthompson

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Reply 3 on: Yesterday
Thanks for the timely response, appreciate it

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