Which of the following refers to theoretical models used by ...

[NClaborn]

Which of the following refers to theoretical models used by marketers that view attitudes as being comprised of different dimensions upon which consumer build up to a total attitude?
 a. multifactor attitude model c. multiattribute attitude model
  b. multivariate behavior model d. multiresponse behavior model

Question 2

When the country of origin does matter to consumers, it is in the exporter's best interest to monitor consumers' perceptions.
 
 Indicate whether the statement is true or false

[k.lashomb]

Answer to Question 1

C
Definition of multiattribute attitude model

Answer to Question 2

T

[NClaborn]

TYSM

[cdmart10]

Gracias!