Author Question: Which of the following budgeting methods is most commonly used in advertising? a. top-down c. ... (Read 152 times)

Themember4 · **on:** Jun 29, 2018

Which of the following budgeting methods is most commonly used in advertising?
a. top-down c. build-up
b. bottom-up d. tear-down

Question 2

Which of the following statements is true about promoting global internal cooperation?
a. Global business entities believe that wherever the individual participants may be, relying solely on technology brings about the desired results.
b. Global business entities require that intellectual capital be kept confidential within the organization.
c. To promote internal cooperation in the case of a new program, final direction comes from local-country managers who also develop the global strategy.
d. A method to promote internal cooperation for global strategy implementation is the use of international teams or councils.

bubulittle310@msn.cn · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

C
The build-up method can be used effectively to find out the costs of the marketing communications programs needed to achieve the marketing communications objectives.

Answer to Question 2

D