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Author Question: An informative strategy can be effectively implemented through each of the following except a. print ... (Read 94 times)

tnt_battle

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on: Jun 29, 2018
An informative strategy can be effectively implemented through each of the following except
 a. print advertising c. word-of-mouth communications
  b. press release d. sweepstakes

Question 2

Marketers faced with global competitive threats and opportunities have adopted global strategy formulation which requires some degree of centralization. This has resulted in _____.
 a. coordinated decentralization
  b. centralized coordination
  c. national autonomy
  d. central control


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nathang24

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Reply #1 on: Jun 29, 2018
Answer to Question 1

D
The informative strategy applies to products that are highly involving and are of the thinking type. The sweepstakes element does not advance the needs of an informative consumer.

Answer to Question 2

A


tnt_battle

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Reply 2 on: Jun 29, 2018
Gracias!

atrochim

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Reply 3 on: Yesterday
Excellent

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