Author Question: Measurement error in the design of questionnaires a. can easily be calculated within a given number ... (Read 89 times)

ahriuashd

  • Hero Member
  • *****
  • Posts: 535
Measurement error in the design of questionnaires
 a. can easily be calculated within a given number of standard deviations
  b. may be of unknown direction and magnitude
  c. does not require the degree of concern that is typically associated with sampling error
  d. results from questions which measure something other than what they are intended to measure
  e. both b and d

Question 2

The purpose of editing is to ensure that the data are complete, consistent, and readable.
 
 Indicate whether the statement is true or false



leannegxo

  • Sr. Member
  • ****
  • Posts: 374
Answer to Question 1

E
Unlike sampling error, measurement error can't easily be calculated and may be of unknown direction and magnitude. It is often the largest source of preventable error in marketing research, far exceeding errors in sampling plans. It results from questions which measure something other than what they are intended to measure.

Answer to Question 2

T



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
 

Did you know?

When intravenous medications are involved in adverse drug events, their harmful effects may occur more rapidly, and be more severe than errors with oral medications. This is due to the direct administration into the bloodstream.

Did you know?

As many as 20% of Americans have been infected by the fungus known as Histoplasmosis. While most people are asymptomatic or only have slight symptoms, infection can progress to a rapid and potentially fatal superinfection.

Did you know?

Medications that are definitely not safe to take when breastfeeding include radioactive drugs, antimetabolites, some cancer (chemotherapy) agents, bromocriptine, ergotamine, methotrexate, and cyclosporine.

Did you know?

Hyperthyroidism leads to an increased rate of metabolism and affects about 1% of women but only 0.1% of men. For most people, this increased metabolic rate causes the thyroid gland to become enlarged (known as a goiter).

Did you know?

Every 10 seconds, a person in the United States goes to the emergency room complaining of head pain. About 1.2 million visits are for acute migraine attacks.

For a complete list of videos, visit our video library