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Author Question: If a strategic product focus is selected and operationalized in terms of positioning by product ... (Read 94 times)

Engineer

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on: Jun 29, 2018
If a strategic product focus is selected and operationalized in terms of positioning by product attribute, then the objective is to establish
 a. brand awareness c. brand equity
  b. brand preference d. brand association

Question 2

The content of budgets are more qualitative and judgmental in nature than that of long-range plans.
 
 Indicate whether the statement is true or false


batool

  • Sr. Member
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Reply #1 on: Jun 29, 2018
Answer to Question 1

D
Definition of brand association

Answer to Question 2

F


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