Author Question: The more homogeneous the respondent group, the more difficult it is to design a single questionnaire ... (Read 218 times)

MirandaLo · **on:** Jun 29, 2018

The more homogeneous the respondent group, the more difficult it is to design a single questionnaire that is universally appropriate.

Indicate whether the statement is true or false

Question 2

The interviewer training session is called a ______ session.
Fill in the blank(s) with correct word

flannelavenger · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

F
The more heterogeneous the group (in terms of geodemographics, attitude, and behaviors), the more difficult questionnaire design becomes.

Answer to Question 2

briefing