Author Question: Relationships in a qualitative data matrix from a focus group can be identified and explored with a. ... (Read 32 times)

Awilson837 · **on:** Jun 29, 2018

Relationships in a qualitative data matrix from a focus group can be identified and explored with
a. linear regression c. segmentation analysis
b. conjoint analysis d. cross-tabulations of variables

Question 2

All of the following are types of variables EXCEPT _____.
a. continuous
b. categorical
c. constant
d. dependent

chereeb · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

D
Once the researcher has classified the various comments made by individual respondents, they can be analyzed as nominal variables. Relationships in this qualitative data matrix can be explored with simple cross-tabulations of variables.

Answer to Question 2

C