Author Question: Why is standardization not the answer for companies wishing to go ... (Read 48 times)

Tirant22 · **on:** Jun 29, 2018

Why is standardization not the answer for companies wishing to go global?

Question 2

One right a research participant has is that information involved in the research will not be shared with others, which is known as _____.
a. consent
b. active research
c. passive research
d. confidentiality

smrtceo · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

Globalization is not the same as standardization except in the case of the core product or the technology used to produce the product. The need to localize varies by product. Marketers may indeed occasionally be able to take identical technical and marketing concepts around the world, but most often, concepts must be customized to local tastes. Globalization reflects a business orientation based on the belief that the world is becoming more homogeneous and that distinctions between national markets are not only fading but, for some products, will eventually disappear. However, glocalization of the market is very important.

Answer to Question 2

D