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Author Question: Which of the following is an approach that can be used against the emergence of the NIH syndrome? a. ... (Read 44 times)

saraeharris

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on: Jun 29, 2018
Which of the following is an approach that can be used against the emergence of the NIH syndrome?
 a. Maintaining a product portfolio that exclusively supports specific local brands
  b. Allowing global managers control over local marketing budgets
  c. Ensuring that global managers participate in the development of marketing strategies and programs for local brands
  d. Encouraging local managers to generate ideas for possible regional or global use

Question 2

When J.D. Power and Associates sells the results of its research studies on new-car satisfaction to automobile producers, J.D. Power is acting as a _____.
 a. pseudo-research supplier
  b. syndicated service
  c. cross-functional team
  d. custom research supplier


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adammoses97

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Reply #1 on: Jun 29, 2018
Answer to Question 1

D

Answer to Question 2

B


saraeharris

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Reply #2 on: Jun 29, 2018
Correct answers!


adammoses97

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Reply #3 on: Jun 29, 2018
Great! Please up vote :D


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