Author Question: If secrecy is a major concern, then it is best to use an outside research agency. Indicate whether ... (Read 27 times)

burton19126 · **on:** Jun 29, 2018

If secrecy is a major concern, then it is best to use an outside research agency.

Indicate whether the statement is true or false

Question 2

_______________ refers to the various operational definitions developed to measure the construct of attitude and accompanying beliefs, intentions, and other subjective mental states.
a. Attitude scaling c. Heterogeneity
b. Predictive validity d. Hierarchy-of-effects model

hramirez205 · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

F
If secrecy is a major concern, then the research is best done in-house.

Answer to Question 2

A
Attitude scaling refers to the various operational definitions that focus on measuring respondents' beliefs and their feelings.