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Author Question: Which of the following is a nonprobability sampling technique in which an experienced individual ... (Read 22 times)

mikaylakyoung

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on: Jun 29, 2018
Which of the following is a nonprobability sampling technique in which an experienced individual selects the sample based on his or her judgment about some appropriate characteristics required of the sample member?
 a. area sample
  b. subjective sample
  c. stratified sample
  d. judgment sample

Question 2

Which of the following is an FTC rule that if a company uses an endorser to make claims about product benefits, the company has to substantiate the claims based on legitimate tests performed by experts?
 a. assurance of marketing claims c. substantiation of marketing claims
  b. guarantee of marketing claims d. verification of marketing claims


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jonathanballen97

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Reply #1 on: Jun 29, 2018
Answer to Question 1

D

Answer to Question 2

C
Definition of substantiation of marketing claims


mikaylakyoung

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  • Posts: 531
Reply 2 on: Jun 29, 2018
Thanks for the timely response, appreciate it

hollysheppard095

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Reply 3 on: Yesterday
Great answer, keep it coming :)

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