A(n) _____ is a subset, or some part, of a larger population. a. ...

[bcretired]

A(n) _____ is a subset, or some part, of a larger population.
 a. slice
  b. census
  c. element
  d. sample

Question 2

Which of the following schools of thought advances the notion that marketing communications allows firms with a new product of higher quality and/or lower price to compete and gain market share by reaching it to target consumers?
 a. marketing communications as market power c. marketing communications as consumer information
  b. marketing communications as market dominance d. marketing communications as consumer sovereignty

[Ashley I]

Answer to Question 1

D

Answer to Question 2

C
Definition of marketing communications as consumer information

[bcretired]

Gracias!

[Laurenleakan]

YES! Correct, THANKS for helping me on my review