A(n) _____ is a subset, or some part, of a larger population.
a. slice
b. census
c. element
d. sample
Question 2
Which of the following schools of thought advances the notion that marketing communications allows firms with a new product of higher quality and/or lower price to compete and gain market share by reaching it to target consumers?
a. marketing communications as market power c. marketing communications as consumer information
b. marketing communications as market dominance d. marketing communications as consumer sovereignty