Author Question: Which of the following is true about the factors that influence buyer reactions to country of origin ... (Read 94 times)

sammy · **on:** Jun 29, 2018

Which of the following is true about the factors that influence buyer reactions to country of origin (COO)?
a. COO stereotypes remain the same irrespective of the origin of the judge and the category of the product being judged.
b. Consumers' opinions remain the same irrespective of the national origin of the firm and the location where its product is actually made.
c. As the capacity of countries to perform well in specific industries improves, the COO phenomenon varies over time.
d. Demographic factors have no influence on the tendency of consumers to discriminate against foreign products.

Question 2

When a researcher conducts numerous related studies that come together to address multiple, related research objectives, we refer to this as a research _____.
a. agenda
b. project
c. program
d. conglomeration