Author Question: The systems model posits that segmentation can and should only be attempted when the best marketing ... (Read 38 times)

Haya94 · **on:** Jun 29, 2018

The systems model posits that segmentation can and should only be attempted when the best marketing strategy is one of focus. This is indicative of which of the following models?
a. Moore c. Porter
b. Thorton d. Schultz

Question 2

Describe political risk and the different types of political risk.

Kingjoffery · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

C
The systems model incorporates Porter's model, which posits that segmentation can and should only be attempted when the best marketing strategy is one of focus.

Answer to Question 2

Political risk is defined as the risk of loss when investing in a given country caused by changes in a country's political structure or policies, such as tax laws, tariffs, expropriation of assets, or restriction in repatriation of profits. In general, political risk is lowest in countries that have a history of stability and consistency. Political risk tends to be highest in nations that do not have this sort of history. Three major types of political risk can be encountered: ownership risk, which exposes property and life; operating risk, which refers to interference with the ongoing operations of a firm; and transfer risk, which is mainly encountered when attempts are made to shift funds between countries.