In conducting marketing research, the first step in determining ...

[formula1]

In conducting marketing research, the first step in determining data needs should be to
 a. collect primary data c. search for external secondary data
  b. search for internal secondary data d. purchase syndicated data

Question 2

A question that is written in such a way that it really asks two questions at the same time (e.g. two separate ideas separated by and) is called a(n) ______ question.
 Fill in the blank(s) with correct word

[pami445]

Answer to Question 1

B
Internal secondary data should be searched first thoroughly before turning to external secondary sources, because internal data is cheaper and often more relevant.

Answer to Question 2

double-barreled

[formula1]

Gracias!

[bulacsom]

TYSM