Author Question: In conducting marketing research, the first step in determining data needs should be to a. collect ... (Read 42 times)

formula1 · **on:** Jun 29, 2018

In conducting marketing research, the first step in determining data needs should be to
a. collect primary data c. search for external secondary data
b. search for internal secondary data d. purchase syndicated data

Question 2

A question that is written in such a way that it really asks two questions at the same time (e.g. two separate ideas separated by and) is called a(n) ______ question.
Fill in the blank(s) with correct word

pami445 · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

B
Internal secondary data should be searched first thoroughly before turning to external secondary sources, because internal data is cheaper and often more relevant.

Answer to Question 2

double-barreled