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Author Question: Virginia Slim's liberated woman and BMW's Ultimate driving machine are examples of which of the ... (Read 36 times)

jilianpiloj

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Virginia Slim's liberated woman and BMW's Ultimate driving machine are examples of which of the following?
 a. strategic continuity c. psychological continuity
  b. physical continuity d. image continuity

Question 2

Permitting a foreign national from a controlled country to have access to a highly sensitive computer program in the United States is not considered as an export.
 
 Indicate whether the statement is true or false



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Athena23

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Answer to Question 1

C
Both are examples of an IMC with consistent attitude towards a firm and its brand.

Answer to Question 2

F




jilianpiloj

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Reply 2 on: Jun 29, 2018
Gracias!


Jossy

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Reply 3 on: Yesterday
Great answer, keep it coming :)

 

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