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Author Question: Virginia Slim's liberated woman and BMW's Ultimate driving machine are examples of which of the ... (Read 58 times)

jilianpiloj

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on: Jun 29, 2018
Virginia Slim's liberated woman and BMW's Ultimate driving machine are examples of which of the following?
 a. strategic continuity c. psychological continuity
  b. physical continuity d. image continuity

Question 2

Permitting a foreign national from a controlled country to have access to a highly sensitive computer program in the United States is not considered as an export.
 
 Indicate whether the statement is true or false


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Athena23

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Reply #1 on: Jun 29, 2018
Answer to Question 1

C
Both are examples of an IMC with consistent attitude towards a firm and its brand.

Answer to Question 2

F


jilianpiloj

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Reply 2 on: Jun 29, 2018
Thanks for the timely response, appreciate it

Perkypinki

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Reply 3 on: Yesterday
Excellent

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