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Author Question: Which of the following can contribute greatly to both the short-term and long-term well-being of an ... (Read 33 times)

bb

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on: Jun 29, 2018
Which of the following can contribute greatly to both the short-term and long-term well-being of an entity?
 a. brand equity c. brand unity
  b. brand identity d. brand diversity

Question 2

Which of the following is true about the international marketing environment?
 a. High saturation levels indicate lack of market potential in such markets.
  b. In high-inflation markets, the marketer should make economical products by focusing on price and not on quality.
  c. The setting of maximum prices for products enables a strong demand for the products, ensuring the international marketer continuous profits.
  d. In response to rapidly escalating prices, a government will often invoke price controls.


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scikid

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Reply #1 on: Jun 29, 2018
Answer to Question 1

B
Brand identity is the image consumers conjure when a certain brand is mentioned.

Answer to Question 2

D


bb

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Reply 2 on: Jun 29, 2018
:D TYSM

mochi09

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Reply 3 on: Yesterday
Excellent

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