Author Question: Risk aversion is an example of a construct. Indicate whether the statement is true or ... (Read 78 times)

plus1 · **on:** Jun 29, 2018

Risk aversion is an example of a construct.

Indicate whether the statement is true or false

Question 2

Obstacles (or barriers) to the effective use of marketing research by management include all of the following except
a. viewing research as a threat to their personal status as decision makers
b. inability to work with researchers or use their knowledge and skills
c. insistence on considering experience and personal judgment in decision process
d. differences in emphasis and temperament

Sierray · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

T

Answer to Question 2

C
Research is used to aid decision-making in combination with managerial judgment and experience. The correct time for judgment and experience to be applied is in determining the decision criteria.