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Author Question: A theory is an abstract, untestable explanation of some events. Indicate whether the statement is ... (Read 37 times)

londonang

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on: Jun 29, 2018
A theory is an abstract, untestable explanation of some events.
 
 Indicate whether the statement is true or false

Question 2

The growth of marketing research activity dramatically increased after World War II because of
 a. increased computer technology
  b. mass production of goods
  c. the development of television
  d. the acceptance of the marketing concept


frejo

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Reply #1 on: Jun 29, 2018
Answer to Question 1

F
A theory is testable.

Answer to Question 2

D
It was the acceptance of the marketing concept after World War II that spurred the dramatic growth of marketing research activity.


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