Author Question: Describe a constant-sum scale and discuss when a researcher might use this type of scale. What is a ... (Read 58 times)

kwoodring

  • Hero Member
  • *****
  • Posts: 560
Describe a constant-sum scale and discuss when a researcher might use this type of scale. What is a flaw of this type of scale?

Question 2

Purchasing power parity (PPP) refers to the rate at which one country's currency can be exchanged for another country's currency.
 
 Indicate whether the statement is true or false



scottmt

  • Sr. Member
  • ****
  • Posts: 322
Answer to Question 1

A constant-sum scale demands that respondents divide points among several attributes to indicate their relative importance. It requires respondents to understand that their response should total to the number of points being allocated. This technique may be used for measuring brand preference and is similar in approach to the paired-comparison method.

Although the constant-sum scale is widely used, strictly speaking, the scale is flawed because the last response is completely determined by the way the respondent has scored the other choices.

Answer to Question 2

F



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
 

Did you know?

Patients who cannot swallow may receive nutrition via a parenteral route—usually, a catheter is inserted through the chest into a large vein going into the heart.

Did you know?

More than 34,000 trademarked medication names and more than 10,000 generic medication names are in use in the United States.

Did you know?

In the United States, there is a birth every 8 seconds, according to the U.S. Census Bureau's Population Clock.

Did you know?

Fungal nail infections account for up to 30% of all skin infections. They affect 5% of the general population—mostly people over the age of 70.

Did you know?

As of mid-2016, 18.2 million people were receiving advanced retroviral therapy (ART) worldwide. This represents between 43–50% of the 34–39.8 million people living with HIV.

For a complete list of videos, visit our video library