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Author Question: Karl is searching digital cameras in Google to learn more about the brands available and prices for ... (Read 86 times)

charchew

  • Hero Member
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  • Posts: 579
on: Jun 29, 2018
Karl is searching digital cameras in Google to learn more about the brands available and prices for each. Karl is performing a(n) _____.
 a. predictive analysis
  b. keyword search
  c. environmental scan
  d. history sniff

Question 2

What type of measurement is the following?
 
  I would like to know your overall opinion of two brands of athletic shoes. They are Nike and New Balance. Overall, which of these two brands -- Nike or New Balance-- do you think is the better one? Or are both the same?
 
  ____ Nike is better
  ____ New Balance is better
  ____ They are about the same
 a. semantic differential
  b. Thurstone
  c. paired comparison
  d. constant-sum


iceage

  • Guest
Reply #1 on: Jun 29, 2018
Answer to Question 1

B

Answer to Question 2

C


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