Which of the following measures by the Roman Empire contributed to the functioning of the international marketplace and to the reduction of business uncertainty?
a. The marching of its legions and warfare
b. An excellent communication system
c. Provision of mixed aid credits by the empire
d. Development of a closed-state economy in the empire
Question 2
Consumer research conducted in the United States indicates that many consumers consider the country of origin when purchasing products, and consumers tend to prefer products that are made in the U.S.A. To determine if consumers in other countries are partial to their own country's products, what must be done before the empirical findings from the research conducted among U.S. consumers also exist and behave similarly in another culture?
a. reliability assessment
b. cultural cross-validation
c. benefit/cost analysis
d. cultural-monitoring research
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