Which of the following is true of international marketing?
a. The international marketer is faced with often inconsistent legal systems when it comes to monitoring environmental pollution.
b. International marketing does not retain the basic marketing tenets of value and exchange.
c. International marketing does not focus on stakeholders and society whose present positions are to be improved.
d. The international marketer is subject to the same set of macroenvironmental factors as a domestic marketer.
Question 2
Which of the following is true of an international marketer?
a. An international marketer faces the same macroenvironmental factors as a domestic marketer.
b. An international marketer and a domestic marketer are subject to a similar set of constraints.
c. An international marketer has to understand that basic marketing principles differ in different markets.
d. An international marketer needs to face conflicts resulting from different laws, cultures, and societies.
true story
Which of the following statements is true of linkage?
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