Author Question: Anchor stores are the stores in a shopping center that are most dominant and are expected to draw ... (Read 99 times)

Yolanda

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Anchor stores are the stores in a shopping center that are most dominant and are expected to draw customers to the shopping center.
 
 Indicate whether the statement is true or false

Question 2

If the owner of the local Red Nails Beauty Salon has determined that 1,100 target customers will come in contact with its print advertisement in the local newspaper, the owner is estimating the _____ of the medium.
 a. frequency
  b. reach
  c. impact
  d. awareness
  e. coverage



aadams68

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Answer to Question 1

T

Answer to Question 2

B



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