Author Question: After 1900 retail advertising witnessed rapid growth in the form of print, billboards and ... (Read 71 times)

karateprodigy · **on:** Jun 29, 2018

After 1900 retail advertising witnessed rapid growth in the form of print, billboards and television.

Indicate whether the statement is true or false

Question 2

Which of the following is NOT an example of a nonprice demand strategy that a retailer could employ as a means of increasing its demand?
a. Increasing the width of the store's aisles, so the customer can freely move around in the store.
b. Providing out-of-town customers with free gasoline.
c. Offering a 30-day guarantee to customers if they find the same product for a cheaper price.
d. Providing customers using public transportation with complimentary ride and shop coupons.
e. Developing an advertising campaign aimed at persuading consumers to make more of their purchases at its stores.