Author Question: Which of the following are examples of compatible businesses? a. A home improvement store and a ... (Read 39 times)

Evvie72 · **on:** Jun 29, 2018

Which of the following are examples of compatible businesses?
a. A home improvement store and a beauty shop
b. A drugstore and a restaurant
c. A post office and a hair salon
d. A hardware store and a fast-food restaurant
e. A furniture store and a leather store specializing in recliners

Question 2

During the holiday season, a decision is made by the retailers in a local mall to share the costs of holiday advertising. When retailers engage in this type of activity, it is called:
a. same-level advertising.
b. vertical cooperative advertising.
c. integrated mall advertising.
d. horizontal cooperative advertising.
e. shared-costs advertising.