Author Question: Which of the following is NOT a major market supply factor? a. Square feet per store b. Quality of ... (Read 42 times)

jhjkgdfhk · **on:** Jun 29, 2018

Which of the following is NOT a major market supply factor?
a. Square feet per store
b. Quality of competition
c. Gross margins maintained by existing competition
d. Growth in stores
e. Square feet per employee

Question 2

When a retailer uses promotion to attract new customers, these new customers can come from:
a. the retailer's existing primary trade area, an expanded trade area, and new residents to the community.
b. nearby cities and towns.
c. new residents to the community and tourists.
d. mail order sales and outshopping customers.
e. penetrating the existing trade area by stimulating more frequent shopping from current customers.