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Author Question: As a retail executive you are presented with the following index of retail saturation (IRS) numbers. ... (Read 31 times)

panfilo

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on: Jun 29, 2018
As a retail executive you are presented with the following index of retail saturation (IRS) numbers. As such, which of the following would be the least attractive index of retail saturation number?
 a. 43.17
  b. 99.2
  c. 71.77
  d. 68.41
  e. 25.31

Question 2

A retailer's long-term promotion objectives should:
 a. focus on increasing patronage of existing customers.
  b. attract new customers from the existing trade area.
  c. increase customer satisfaction.
  d. seek to create a positive store image.
  e. always seek to bolster short-term results as well.


kjohnson

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Reply #1 on: Jun 29, 2018
Answer to Question 1

E

Answer to Question 2

D


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