As a retail executive you are presented with the following index of retail saturation (IRS) numbers. As such, which of the following would be the least attractive index of retail saturation number?
a. 43.17
b. 99.2
c. 71.77
d. 68.41
e. 25.31
Question 2
A retailer's long-term promotion objectives should:
a. focus on increasing patronage of existing customers.
b. attract new customers from the existing trade area.
c. increase customer satisfaction.
d. seek to create a positive store image.
e. always seek to bolster short-term results as well.
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