When a retailer speaks of accessibility, within the context of ...

[tth]

When a retailer speaks of accessibility, within the context of reaching a target market, the retailer is referring to the:
 a. access of the store to handicapped persons.
  b. access of the store to major traffic arteries.
  c. degree to which the retailer can target its promotional or distribution efforts to a particular market segment.
  d. ease with which consumers can shop the retailer's location.
  e. degree to which the retailer can target its pricing strategy to appeal to a particular market segment.

Question 2

Employee and customer discounts are some of the reasons for the difference between initial and maintained markup.
 
 Indicate whether the statement is true or false

[potomatos]

Answer to Question 1

C

Answer to Question 2

T