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Author Question: When a retailer speaks of accessibility, within the context of reaching a target market, the ... (Read 47 times)

tth

  • Hero Member
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  • Posts: 579
on: Jun 29, 2018
When a retailer speaks of accessibility, within the context of reaching a target market, the retailer is referring to the:
 a. access of the store to handicapped persons.
  b. access of the store to major traffic arteries.
  c. degree to which the retailer can target its promotional or distribution efforts to a particular market segment.
  d. ease with which consumers can shop the retailer's location.
  e. degree to which the retailer can target its pricing strategy to appeal to a particular market segment.

Question 2

Employee and customer discounts are some of the reasons for the difference between initial and maintained markup.
 
 Indicate whether the statement is true or false


potomatos

  • Sr. Member
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Reply #1 on: Jun 29, 2018
Answer to Question 1

C

Answer to Question 2

T


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