Author Question: Ease of access refers to: a. the consumer's ability to easily and quickly find a retailer's Web site ... (Read 75 times)

K@ · **on:** Jun 29, 2018

Ease of access refers to:
a. the consumer's ability to easily and quickly find a retailer's Web site in cyberspace.
b. the ease with which a consumer can return merchandise.
c. the consumer's ability to gain credit.
d. the consumer's ability to obtain parking.
e. the amount of time between when an order is placed and when it is delivered to the customer.

Question 2

A retailer's maintained markup is usually lower than the retailer's initial markup.

Indicate whether the statement is true or false