Author Question: The retailer's basic objectives can be summarized by stating: Get customers into the store, get them ... (Read 151 times)

craiczarry

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The retailer's basic objectives can be summarized by stating: Get customers into the store, get them to buy what you have, and hope they will not return it..
 
 Indicate whether the statement is true or false

Question 2

_____ involves tailoring merchandise in each store to the preferences of its neighborhood.
 a. Neighborhood targeting
  b. Micromarketing
  c. Target marketing
  d. Benefit analysis
  e. Customer targeting



dantucker

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Answer to Question 1

F

Answer to Question 2

B



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