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Author Question: The two primary objectives to consider when planning a new store are the image it projects and the ... (Read 23 times)

Medesa

  • Hero Member
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  • Posts: 507
on: Jun 29, 2018
The two primary objectives to consider when planning a new store are the image it projects and the conversion rate generated by its sales force.
 
 Indicate whether the statement is true or false

Question 2

Retailers should remember that Baby Busters:
 a. have an annual spending power of over 800 billion.
  b. generally have similar buying behavior as boomers.
  c. feel alienated and angry at the baby boomers' culture and lifestyle which they believe has placed the economy in such poor shape.
  d. have buying behavior patterns that make it easy for retailers to reach them.
  e. usually behave as the boomers did 20 years ago.


abro1885

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Reply #1 on: Jun 29, 2018
Answer to Question 1

F

Answer to Question 2

A


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