An important characteristic of the millennium generation that retailers need to remember is:
a. they have an annual spending power of nearly 500 billion.
b. they were born between 1965 and 1977 and thus are called the Children of the '80s.
c. they number less than 50 million.
d. they tend to be more traditional and have a conservative lifestyle.
e. they are a relatively homogeneous group.
Question 2
The retailer needs to understand the potential legal and ethical constraints within each country in which it does business.
Indicate whether the statement is true or false
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