Author Question: The retailing practice of appealing to sight, sound, smell, and touch is called _____ marketing. a. ... (Read 49 times)

big1devin · **on:** Jun 29, 2018

The retailing practice of appealing to sight, sound, smell, and touch is called _____ marketing.
a. ambience
b. sensory assault
c. sensory maximization
d. total sensory
e. sensory decor

Question 2

_____ is the dividing of a heterogeneous consumer population into smaller, more homogeneous groups based on their characteristics.
a. Target marketing
b. Customer satisfaction
c. Market segmentation
d. Customer services
e. Operations management