Author Question: A key distinction between business and consumer purchases is the number of decision makers that ... (Read 76 times)

Garrulous · **on:** Jun 29, 2018

A key distinction between business and consumer purchases is the number of decision makers that influence the transaction.

Indicate whether the statement is true or false

Question 2

All of the following are typical pricing objectives EXCEPT:
a. target-return.
b. sales maximization
c. status quo.
d. profit maximization
e. sales-oriented.