Author Question: Producers should use a hybrid of direct and intermediary sales channels when the expected benefit of ... (Read 71 times)

chandani · **on:** Jun 29, 2018

Producers should use a hybrid of direct and intermediary sales channels when the expected benefit of direct sales is high and the expected channel conflict is _____________.
a. low
b. high
c. unchanged
d. uncertain

Question 2

While many different vendor selection criteria are discussed in the text, a product's country of origin continues to lose importance as customers now think in terms of a global, rather than national, scale.

Indicate whether the statement is true or false