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Author Question: Administered vertical marketing channels exist when one member of the channel takes the initiative ... (Read 40 times)

storky111

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on: Jun 29, 2018
Administered vertical marketing channels exist when one member of the channel takes the initiative to lead the channel by applying the principles of effective interorganizational management.
 
 Indicate whether the statement is true or false

Question 2

Cross channel integration refers to the preference of consumers to shop online.
 
 Indicate whether the statement is true or false


voltaire123

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Reply #1 on: Jun 29, 2018
Answer to Question 1

T

Answer to Question 2

False


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