Author Question: A retailer ensures that customers are able to locate a needed item by having proper in-store ... (Read 95 times)

Garrulous · **on:** Jun 29, 2018

A retailer ensures that customers are able to locate a needed item by having proper in-store signage, displays, helpful employees, and a well-designed layout. This is an example of:
a. pretransaction services.
b. transaction services.
c. promotional services.
d. posttransaction services.
e. building and fixture management.

Question 2

Single-unit retailers have no inherent advantages over their chain store competitors, despite the fact that single-unit owners are often harder-working and more motivated.

Indicate whether the statement is true or false