Author Question: A channel captain: a. is a retailer that carries a large amount of merchandise in the marketing ... (Read 75 times)

waynest · **on:** Jun 29, 2018

A channel captain:
a. is a retailer that carries a large amount of merchandise in the marketing channel at good prices.
b. helps the customer gets needed information in the store and then orders it online for a lower price and to avoid paying state sales tax.
c. is the institution in the marketing channel that is able to plan for and get other channel institutions to engage in activities they might not otherwise engage in.
d. provides information on the structure of retail competition.
e. is a retailer that develops its own brand name and contracts with a manufacturer to produce the product with the retailer's brand.

Question 2

Private label branding is an example of using nonprice competition to achieve a protected niche.

Indicate whether the statement is true or false